I am experiencing a fashion crises again. I have those once in while, often when the seasons change. As a typical woman, I love clothes and I love the idea of putting together outfits that just work, because they are unusual in colours and style. Well, these days all I can decide on wearing with certainty each morning are my jeans. I wonder how many people out there do not own at least one pair of jeans. Even more interesting would be to know, how many do. This must be by far the most successful piece of attire ever created. Sturdy, durable, comfortable and endlessly fashionable.
The word "jeans" comes from the French phrase bleu de Gênes, literally meaning the blue of Genoa. Jeans fabric, or denim, originated independently in two places: the French town of Nîmes, which denim owes its name to; and in India, where trousers made of denim material were worn by the sailors of Dhunga, which came to be known as dungarees.
Traditionally, jeans are dyed to a blue color using indigo dye. Initially, blue jeans were work trousers worn by factory workers during World War II. Popularized by Hollywood and movies such as the Rebel Without a Cause, blue jeans became a symbol of youth rebellion during the 1950s. As the decade passed, the relaxed atmosphere of the 60's made wearing of blue jeans more acceptable and by the 70's, they became a general fashion, at least for informal wear.
I myself have owned many pairs of jeans in my life and many different brands and types as well. Even today I wear them almost every day. When I was in my early twenties, with the arrival of Cable TV to Scandinavia in the 80's, Levi's sultry and sensual commercials made jeans an absolutely sought after item. These adds even launched carriers of young actors and performers, such as Brad Pitt and Nick Kamen.
The below is a favorite Levi's commercial of mine from that decade. Featuring a Levi's classic with a classic tune and sensual theme, it feels as timeless as a pair of jeans.