Nick Kamen's face became known from one of the many Levi's commercials that did run on television in the 80's. Those sultry ads featuring good looking men with their jeans.
This one was no exception. A handsome man stripping down in a 1950s style public laundromat, in order to stone-wash his blue jeans, while he waits clad only in his boxer shorts. Apparently, this dramatically increased the popularity of this undergarment and this ad was selected for The 100 Greatest TV Ads of all time in 2000.
However, Nick Kamen was more than a pretty face and did enjoy a brief singing carrier in the 80's. I did like his music, but to me he was always just a face from that jeans ad.
Until 1990, that is. In this year he released his his self-penned song "I Promised Myself". I think that compilation and the video that followed had everything that enticed my young romantic mind. The images were so simple, yet the young man standing there with his guitar appeared to be singing directly to me, looking at me with his enigmatic green eyes, telling me "...I will wait for you...". Needles to say I listened to the tape with this song until the tape broke.
Today I have grown out of some of my naivete, but a certain magic of the compilation has not diminished. Even though I by now consider the video to be somewhat aged and the thrill I used to feel is gone, I still relish in its aesthetics, its simplicity and in the timeless appeal of the lyrics and the harmonies.