April 02, 2009
Since I became fashion conscious, that is since my early teens, I have loved the fashion of the H&M. The full name is Hennes & Mauritz AB and it is a Swedish clothing company. In Sweden we refer to the store as "Hennes", but I believe in the rest of the world it is know by the H&M initials.
Hennes is a Swedish word that actually means "hers" in translation, as it was originally selling exclusively women's apparel.
“Fashion and quality at the best price” is the company slogan and I have to admit that it lives up fully to this mission.
In all those years that I have been their faithful customer, they have manged to supply me with fashion that is not just hip, stylish and fun, but is possible to obtain to incredibly reasonable prices. No matter the age, one can find plenty of interesting clothes and jewelry in their stocks.
During the 90's, while living in North Carolina, I truly missed the fashion and style of my favorite store. Since my return back to Scandinavia about a decade ago, I am again a devoted fan and today my purchases are made solely on-line. Even though I occasionally visit the multitude of store in the city, the internet store is still my favorite place to shop.
This year, H&M introduced a new branch in their on-line shop, entitled "Home". Now, besides clothes, I can also purchase everything from sheets and towels to cutlery and china and decorations. Just like their fashion, the design for the home is anything from stylish, simple and elegant to items that are bursting with colours, with eclectic feel and patterns.
Soon, I indeed will find no more reasons to leave the house.